Improving Search Engine Rankings Through ORM (Online Reputation Management) A brand’s presence in the digital age can determine its success or failure. While most businesses obsess over the standard Search Engine Optimization (SEO) practices, such as link building and keyword optimization, they tend to ignore one vital aspect: Online Reputation Management (ORM). ORM protects your brand reputation, but it can also help to improve your positioning for the...
What is the Role of Pay Per Click (PPC) Advertising Within a Digital Marketing Strategy? As the world of business continues to change, a marketer should try to build awareness amongst potential customers through all channels, increase conversions, and enhance business ROI. Within these channels, Google Ads provides Pay-Per-Click (PPC) Advertising services, which facilitate a comprehensive Click strategy. As not a stand-alone solution, PPC Advertising provides measurable and...
Best Practices for Corporate Credit Card Reconciliation: From Policies to Automation Managing corporate credit cards can help simplify the handling of business expenses. They can help simplify the handling of business expenses while giving employees a bit of financial freedom. Still, without a proper system of reconciliation in place, corporate credit cards can become chaotic, unaccounted for, and improperly used. Keeping the financial management transparent and definite requires...
