Search Engine Optimization (SEO)
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Search Engine Optimization
First of all we would like to introduce Search engine optimization. It’s the basic procedure to optimize the website by professionals through various activities; this process is called Search Engine Optimization or SEO.
We all know that we entered the internet world and most of people like to spend more time for their mobile, computer or tabs and want maximum information through internet instead of asking with humans as internet is more reliable and all the information are available online. So what to do to find the information? The answer is very simple, just use your mobile, computer or table and open the browser, type your query on browser or search box and search engines displays result according to your search. This is the normal process user follow to find the relevant information from search engines.
Now come to the point, SEO is most effective way to optimize your website for relevant keywords which are directly relates to the information that is placed at your website, It help to enhance your website visibility on different search engines with different relevant keywords optimization.
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Some basic rules of Search Engine Optimization (SEO)
It is the process to improve the website’s ranking on search engine and drive more traffic by doing research and optimizing relevant keywords for the website. We need to follow some basic rules to make website Search Engine friendly.
Now let’s have a glance at the basic rules of Search Engine Optimization:
#1 Webpage URLs – The website’s URLs should be search engine friendly. It is important from SEO point of view that the URLs of the webpages should be simple, and it includes keywords that describe webpage content.
#2 Meta tag Optimization – Meta tags plays a vital role in search engine rankings. These codes tell search engine what this page is all about or what information this page is containing. It includes Meta title, description or keywords, heading, image tags. Use keywords in your title and description smartly and make them unique.
#3 Informative Content – It’s always good to create unique and informative content whether it’s website, blog, article, press release or any form of content. Always optimize for a keyword but also have in mind the reader and use their language. Make sure your title is catchy, but also contains the main keyword you want this piece
#4 Avoid Keywords Stuffing — Google is very strict about keywords stuffing so we need to make sure that we are using two to four keyword phrases per hundred words in our website pages content. We also need to make sure that while posting blogs, Press releases and Articles for Off Page Search Engine Optimization, should follow the same principal as for the website pages content this will help us out to get good ranking.
#5 Website speed optimization – Website speed optimization – the website speed should be good to get better user experience. The website open or run smoothly gets more engagement and user stays & explore website more than the slow speed website.
#6 High quality backlinks – We need to make sure that we are using high quality sites to publish our content to generate backlinks. There are lots of high quality resources available, you can find them easily on Google and generate quality backlinks for your website.
Importance of Search Engine Optimization (SEO)
You are having a website is ok, but, your website should be present on SERP so that it will be searchable through different keywords related to business. We should do Search Engine optimization (SEO) through on page and off page activities.
#1 Enhance Visibility – This process helps to improve our websites visibility on different search engines like Google, Yahoo, and MSN.
#2 Organic Traffic – This process help us to reach the right audience at our website with organic traffic. Also it helps internet users to provide the correct information what they are searching for.
#3 Online Branding – It helps in online brand building and improve awareness of your product and services on internet.
#4 Content Distribution – It helps to provide the right information to the right audience through its various activities like blog posting, press release submission and article submission on different platforms, but always choose the right platform to post.
#5 Local and Global Reach – With the help of SEO we can reach to our local visitor as well as global visitor. It helps us to target local and global prospects.
#Increase Engagement – With the help of rich, relevant and organic content, It is always helping in increasing user’s engagement on the website.
#Increase Sales – This process can help you to increase your sales through the sales inquiry from your website and can help in your business growth.
#Stability in searches – As we all know that paid campaigns cost is very much high to stay your website on first page of search engine but through Search Engine Optimization process if you are in top searches in search results on search engine then it will cost you very less to stay in top searches and this is the best part of SEO.