Today’s world has changed abruptly. Gone are the days of manual work. In this world everyone wants to get their work done very fast. The emergence of computer’s has totally changed the outlook of work. It makes the work faster and easier. Thus life of humans has totally changed to a great extent.
The web world:
Now let’s enter into the web world. In this connection it can be said that SEO or Search Engine Optimization is an appropriate strategy for every website. It helps to enhance the website presence on different search engines like Google, Yahoo, MSN etc. It plays vital role to establish brand online. It’s a cost effective way to promote products or services online.
The other Internet marketing strategies like paid advertising through pay per click or PPC campaigns, social media Ads, are also help in online promotion and generate more revenue depending on the site operator's goals. It is practice of designing, running, and optimizing search engine ad campaigns.
Some basic rules of web:
Now let’s have a glance at the basic rules of web.
Firstly it can be said that with a simple search in your preferred SEO or Search Engine Optimization you can find what you’re looking for. The possibilities are endless. For beginners, who only own one site, have one social media profile everywhere, don’t have a team, or too many things to be monitoring, you don’t need to pay for anything. You can easily use free online apps and software tools to do a plethora of things.
Sometimes you also need to update the blog on your site regularly, and with multiple types of content, not just text.
Always optimize for a keyword but also have in mind the reader and use their language. Apart from all this make sure your title is catchy, but also contains the main keyword you want this piece to rank for. Remove unnecessary words from the URL and leave only the main ones, that say what the post or page is about. Include a Meta description of no more than 160 characters. Add headings often to make the content easier to read and to organize it better on the page. Upload any images to make the entire thing more appealing and attractive.
During the early days there wasn’t too important, but now it’s all about the end user and what their experience is like on the site they’ve stumbled upon. Today people don’t really have the time to read (especially with so much new information coming out every minute), so they skim. Thus it is very essential that the articles must be written in small paragraphs and the headings should be highlighted. This is very essential.
Always keep in mind that SEO is a long-term strategy, not a quick win. Stay up to date with the latest trends, as things are constantly changing in the digital world. Set aside an hour or two in the end of each week to see how new things you’re doing are going, and whether it’s worth pursuing this direction. Be okay with pivoting: the end vision remains the same but you can often change the means depending on what’s showing results and what simply isn’t effective. Apart from all this make sure your title is catchy, but also contains the main keyword you want this piece to rank for by SEO.